Problematika prosazení se začínajících módních návrhářů na českém trhu

This diploma thesis deals with the issues related to the possibilities and challenges of aspiring fashion designers that want to establish themselves within the Czech market. The aim of this thesis is to identify the basic barriers that can make it strenuous and difficult for designers to gain a foothold in the fashion industry in Czechia, while also proposing actionable solutions that are aimed at overcoming these obstacles. The thesis is divided into two sections: theoretical and empirical. The theoretically based chapters explain the concept of fashion, while also focusing on two specific trends that are influencing the direction of the fashion industry (slow fashion and fast fashion). Lastly, the theoretical section also describes the current state of slow fashion in the Czech Republic. The empirical chapter consists of interviews with selected fashion designers; interviews that are based on their own experience with current market conditions and operational capabilities of local fashion brands within the Czech Republic. These in-depth interviews are then complemented by a questionnaire survey with Czech consumers, which aims to support the designers' statements regarding consumer interest in locally produced fashion creations.