Infonomics - aplikování vybraných metod pro výpočet hodnoty dat

Nowadays in the 21st century information and data are one of the most important sources for any business. This is the reason why a several new technologies and disciplines are developing around them, but there are also a several questions and issues for further research and discussion. One of these issues is a unified approach to measuring the value of data, which could be based on already known methods for valuating intangible assets. In this thesis a number of fundamentals are mentioned for the whole Infonomics, which as a discipline represents the economics of information. These principles include approaches from data manage to data monetization. These parts of the thesis are supplemented by correlations between the valuation of intangible assets and the valuation of data. Paper also contains list of methods and some of these methods are applied on examples from the automotive industry. The elaboration of this diploma thesis "Infonomics - application of selected methods for calculating the value of data" also serves for the KPMG Infonomics Engine, which is created in cooperation with KPMG Czech Republic, KPMG Lighthouse and the Department of Information Technology at the Prague University of Economics and Business. For many reasons data valuation is a huge challenge for professional community which makes it difficult for KPMG to develop this platform.