Firemní kultura v entitě firmy Mercedes-Benz

This bachelor’s thesis focuses on the topic of company culture with a practical illustration of its main means and aspects on the company culture of Mercedes-Benz Parts Logistics Eastern Europe s.r.o. The aim of the thesis is to confirm the importance of company culture for both company and its employees. That is achieved by a description of theoretical aspects and means of company culture combined with an analysis of its practical implementation in the company of Mercedes-Benz Parts Logistics Eastern Europe s.r.o which is an entity of its holding company Daimler AG. The first chapter offers a descriptive overview of the main attributes of company culture and provides a theoretical framework of it based on specialised literature. The second chapter consists of an introduction of the company of Mercedes-Benz Parts Logistics Easter Europe s.r.o. and its holding company Daimler AG. Historical background, company values and relationship of both companies are described and analysed with the help of internal information. Third chapter captures the most common means of creation, maintenance and development of company culture and describes them in theory immediately followed by a description and analysis of its practical application in the company of Mercedes-Benz Parts Logistics Eastern Europe s.r.o. Fourth chapter is formed by a qualitative research conducted in order to further illustrate the nature of company culture in Mercedes-Benz Parts Logistics Eastern Europe s.r.o. The outcome of the thesis was based mainly on the analysis of conformity of practical implementation of means of company culture with theoretical knowledge obtained from specialised literature. The analysis, together with qualitative research, confirmed the uniqueness and successfulness of the company culture of Mercedes-Benz Parts Logistics Eastern Europe s.r.o.