Komunikační strategie vybrané firmy v sektoru služeb

This bachelor thesis deals with the topic of communication strategy of Statek Všetice. The purpose is to evaluate the current communication strategy based on competitor analysis, SWOT analysis and a theoretical framework. The thesis is devided into two parts – a practical and theoretical part. The practical part starts with an introduction of the examined company and its analysis. Furthermore own research is provided by collecting data through a questionnaire and an interview. The results of this research are that interesting posts on social media play a significant role on people following a companies account/profile on social media. On the basis of all newly gained knowledge a new communication strategy for Statek Všetice was created. The main benefit of the work should primarily be for Statek Všetice itself. They should take proposal of the new strategy in to account and choose for themselves whether they would wish to apply it in practice.