User Experience Research a jeho praktické využití v aplikaci pro neziskové organizace

The master thesis deals with user experience research and its use in practise. The main goal of the master thesis is to point out the importance of user experience research and to state how it can affect the process of product or service development. Theoretical part of the thesis begins with an introduction of the area of user experience. The following part is a description of design thinking models and putting the user experience research to the context of the design process. Then the user experience research itself is theoretically described. The next part is devoted to the presentation of three different case studies of user experience use in practise. The master thesis continues by describing the practical part - plan and execution of user experience research on the volunteer project Jehlomat and evaluation of the impact of user experience research on the project. User experience research was conducted in order to better understand the target group and gain insights and ideas on how to improve the Jehlomat application. Three methods were used in the user experience research - Google Analytics data analysis, desk research and in-depth interviews. Then the final report was created based on insights from the research. The individual parts of the report are presented in the master thesis. At the end of the master thesis, the influence of user research on the project is evaluated.