Zhodnocení ekonomického vývoje a návrh finanční strategie Hyundai Motor Manufacturing Czech s.r.o

The aim of this bachelor thesis is to evaluate and assess the financial health and financial strategy of Hyundai Motor Manufacturing Czech s. r. o. by carrying out a financial analysis for the period of 2016–2019, to assess its competitiveness in comparison with the sector and the chosen competitor, and at the end of this work to offer possible suggestions for improvement in the adoption of future strategic decisions. For the processing of the financial analysis of the company in this work, publicly available data of the enterprise, and mainly its annual reports, were used. The work is divided into two parts, i.e. theoretical and practical. In the first – theoretical part, the methods of financial analysis were described, which are absolute and ratio indicators, Du Pont analysis, bankruptcy, and creditworthiness models, WACC, EVA and others. The methods of financial analysis from the first part served as the basis for the subsequent practical part, where they were applied to the actual data of the company. In the conclusion of the work, a summary of the conducted financial analysis is given, and the key strengths and weaknesses of the company are indicated. The overall condition of the company was assessed positively, mainly due to the mainly growing trend of profit, creating value for its owners, and satisfying its creditors, but the company also revealed weaknesses such as susceptibility to exchange losses or receivables management and problems in the field of activity compared to the competitor.