Competitive intelligence v Ruské federaci na příkladu analýzy konkurenčního prostředí banky Sberbank

The aim of the bachelor's thesis "Competitive intelligence in the Russian Federation on the example of the analysis of the competitive environment of Sberbank" is to acquaint the citizens of the Czech Republic with the history, development, problems and functioning of competitive intelligence in the Russian Federation. The benefit of this work is a knowledge base that can be used to understand the functioning of competitive intelligence in Russia and receive detailed information about the field through the analysis of Sberbank. The company is chosen as an example of how the competition works because it is one of the biggest and most powerful banks in Russia. In addition, Russian companies, except banks, are not required to publish their economic statements and financial balance sheets. For this reason, it is possible to assume that the most accurate and correct data on the economic condition of Sberbank were used in the work. The following methods were used in this work: the method of five Porter's competitive forces and the PEST method. The given methods were chosen because, according to the author, the method of five Porter's competitive forces makes it possible to look at the whole spectrum of the bank's competitors as well as to know their influence on it. From these analyses, it is possible to formulate a conclusion of the bank's attitude towards competitors. The PEST method allows to look at the macro region of Russia and how this macro region can affect the company. The practical part is a continuation of the management report, which briefly describes the results of the company's analysis. The work was prepared in the summer of 2020 according to information current to this time period.