Komunikace studentského spolku na sociálních sítích

This bachelor thesis focuses on the communication of the 4FIS student organization on social networks with a focus on communication strategy for online student events. The work aims to maintain the fan base, encourage it to interact on social networks, and participate in online quizzes. The introduction focuses on the theoretical description of marketing communication and social networks Facebook and Instagram individually and their usage in practice for promoting the events. The next part of this paper analyses a specific student organization and its condition and a survey of the competition of the environment. An important part of the work is also a questionnaire survey with emphasis on the qualitative part, which finds out the current state of social networks of the student organization, the relationship of students to the organization, and organizing online events. All acquired knowledge is used to apply the marketing scheme See-Think-Do-Care, which is used to create a content and communication strategy. The strategy is then deployed, and its success is analysed at the end of the thesis.