Financial Strategy: An Assessment and Proposal for DAMAC Properties

This bachelor’s thesis pursues the topic of creating a financial strategy for DAMAC Properties. The main goal of this work is to study and evaluate the financial position of the company in the business period of 2015 to 2019. Based on those findings, viable recommendations are proposed in order to facilitate the improvement and optimisation of its financial situation. The theoretical and methodological background section focuses on the understanding of the concept of financial analysis, which includes various financial performance evaluation methods, users, sources of information, and analytical tools. The results and discussion section focuses on incorporating these methods by using the company’s actual figures. To obtain this data, the company’s major financial statements are extracted from the company’s annual reports. In this study, the author determined that DAMAC Properties has not been financially healthy as its performance indicates that it has been putting only the efforts necessary to survive. Macroeconomic conditions have certainly made significant impacts on its financial position that several aspects of the business need to be improved to accommodate its resurgence.