Strategie a rozvoj automobilového průmyslu v České republice

The aim of master’s thesis is to determine the economic conditions and customer’s attitudes for successful development of electromobility. Strategic, economic, technical, distribution and political – legal factors will be evaluated in the thesis. The thesis analyses issues of future development and strategy about excessive restrictions and regulations of automotive market and with the advent of electromobility trend in relation to the issue of missing infrastructure in the Czech Republic. The thesis deals with the issue of slow growth of electromobility in comparison with other EU countries. The hypothesis of the thesis is: The current pandemic situation has effective impact on the transition to electromobility. The work ends with the author’s prediction of the future development of the automotive market in the Czech Republic. The acquired knowledge should be used in practice by car dealers to improve the quality of services provided and application in investment decisions. Consumer decision analysis tools will be used to verify the hypothesis, as well as the calculation of ROI, NPV and payback period. The data will be obtained in cooperation with ŠKODA AUTO a.s. The discussion will compare the results with the authors of professional publications, at the end of the work the strategy and economics of electromobility development will be evaluated in the conditions of the Czech Republic.