Fundamentální analýza akcie The Coca-Cola Company

This bachelor thesis deals with fundamental analysis of The Coca-Cola Company stock. The main goal is to assess an intrinsic value of this stock and to express an investment recommendation. Fundamental analysis is performed on global, industry and company level using top-down approach. Global analysis is focused on macroeconomic factors affecting stock market and valuation measures. Industry analysis is focused on exploring specifics of the industry more closely, especially on life cycle phase, market structure and sensitivity to business cycle. Company analysis is focused solely on research of the given company from both qualitative and quantitative perspective. The intrinsic value was assessed by using the dividend discount model, earnings model, combined model and cash flow model. The conclusion of the thesis is an investment recommendation not to buy nor sell the stock, given the findings on all levels of the fundamental analysis.