Ochrana spotřebitele v reklamě

This bachelor thesis focus on public consumer protection in advertising on the internet. The theoretical part explains the concepts of the internet as a medium, consumer protection on the internet. Furthermore, the laws on consumer protection, the law on the regulation of advertising and the criminal code are applied on a fictitious example. And last but not least, the code of ethics for advertising created by the Advertising Council. The practical part is already focused on a specific example of advertising, the car company Audi. In this part, I used a survey, which I sent out among marketing and PR experts and among non-experts. I examined the effect of advertising on them.