The Advertisement in Colombia and its concerns in children’s health

The thesis considers factors that could influence the decision process of the children from Colombia. A view of the kid’s attitude to the different medias and to the different type of advertisement. The main objective of this document is to identify the real impact of the advertisement in kids from Colombia, how is it influencing the preference of consumption and how the products advertised are affecting the mental and physical health of this population. It should be important for this thesis the usage and research of primary and secondary sources, with the purpose to identify the level of responsibility of the involved parties in the current’s health situation of the kids. Considering as secondary sources the previous works from different authors in this field and the legal framework available in Colombia. And as first source the collection and analysis of information from surveys to parents, with the aim to analyze their perception about the advertisement and the exposure that children have.