Evaluace kulturní události Korzo Národní

The aim of this thesis is to evaluate the cultural event on the example of celebrations on the anniversary of November 17th and the Velvet Revolution called Korzo Národní, implemented in 2020 by a non-governmental non-profit organization Díky, že můžem, z. s. Evaluation of the event according to the principles of effectiveness, efficiency and economy is achieved through a combination of qualitative and quantitative research. Using multicriterial analysis, the future direction of the Korzo Národní cultural event is examined futhrer. The secondary goal is to define the theoretical framework and evaluation methodologies so that they can be used to evaluate similar cultural events in the future. The main benefit of the thesis is an unbiased evaluation of the impacts of the cultural event and the handover of conclusions to the organizers, who can apply these findings to future activities in the cultural environment.