Atributy kvality vysokoškolského vzdělávání perspektivou Kano modelu

The aim of the thesis was to identify the quality attributes of tertiary education from the perspective of students of the Faculty of Management VŠE and then to analyze the attributes using the Kano model. Using this model, the nature of each attribute is determined by dividing it into several categories and also examining the potential impact on satisfaction. In addition, the importance of each attribute was determined as part of the analysis. Firstly, literature research was conducted to assess the quality of tertiary education from different perspectives as well as different methods of measuring quality including the Kano model. Next, the methodological section describes the process of identifying the attributes, then validating and obtaining new attributes through the implementation of a focus group. The identified attributes were after that implemented in a questionnaire according to the Kano model, which was electronically distributed among the students. The collected data was then subjected to analysis. The attributes were categorized, the average importance of the attributes was calculated and their potential influence on satisfaction was identified. Subsequently, the results obtained are discussed and compared with previously conducted research. Finally, the results were summarized, theoretical implications for the Faculty of Management and other universities were formulated, and possible directions for further research were outlined.