Potenciál rozšíření sportovního projektu Sazka Olympijský víceboj do dalších škol v České republice

The aim of this thesis was to define modifications to the project Sazka Olympijský víceboj in order to increase the potential for expansion to more schools in the Czech Republic. In the introduction of the thesis, I introduced the importance of regular exercise for the healthy development of children. Then I described the project Sazka Olympijský víceboj that aims to motivate children to participate in sports on regular basis. Using a SWOT analysis and a questionnaire survey at schools I set, how the project should be developed in general. In the final part, I presented concrete changes that will increase the attractiveness of the project for schools and identified the most effective ones that should be implemented first in order to achieve the aim of the thesis.