Nabídka a potenciál pivních stezek v ČR se zaměřením na Krkonošskou pivní stezku

In the theoretical part of the thesis, the author describes the specifics of gastronomic tourism and beer tourism in further detail. The thesis focuses on beer trails in the Czech Republic, which are analyzed as a product of beer tourism. The result of this analysis is the creation of a summary of beer trails in the Czech Republic along with their brief characteristics. The main sources used for the creation of this summary were mostly websites and documents freely available on the Internet. The thesis also focuses more closely on the Krkonoše Beer Trail, which is examined from the perspective of its participant. In particular, it focuses on the services offered to participants within the trail. These services include accommodation, catering, information and transport services. A questionnaire survey was carried out in order to find out how the Krkonoše Beer Trail is perceived and rated by its participants. The results of the survey show that the Krkonoše Beer Trail is well positioned in terms of catering, accommodation and information services, but lags slightly behind in terms of transport services. Results also show that participants' responses and perceptions of the trail are mostly positive. In the conclusion of the thesis, the Krkonoše Beer Trail is compared with the 13 Brauereien Weg, located in Oberfranken, Germany. The two trails are compared mainly in terms of the offered services. However, the comparison mainly shows that the German beer trail makes much better use of its marketing potential. The supply side of the German beer tourism market generally utilises the brand and the associated tradition and culture of German beer more to create business opportunities.