Politický marketing prezidentských voleb USA v roce 2020: analýza a využití sociálních sítí a online médií v otázce Latinské Ameriky

This bachelor's thesis deals with marketing communication during the presidential election in the United States in 2020 and analyzes the use of social networks and media newsletters on the issue of Latin America. The main goal of this work is to evaluate the outputs related to Latin America, both candidates on their social networks and the evaluation of media outputs. The first chapter deals with the theory of political marketing, its tools, and the theory of social networks. The second chapter focuses on the division of political ideologies in the United States. The third chapter in its first part analyzes selected social networks of both candidates and in the second part, attention is paid to the analysis of selected media newsletters. This chapter is mainstay of the whole work.