Podnikatelský plán e-shopu s potřebami pro stolní tenis

The bachelor thesis is focused on creating a business plan for a newly emerging company with table tennis equipment, called Stolním Tenistům s.r.o., oriented on online sales on the Czech market. The work is based on the assumption that there is enough space on the Czech market to build a company with the potential to achieve positive economic results. The main element of realization and also differentiating from the competition is systematic building of a table tennis players community, where simple buying of table tennis products via e-shop will be available along with common communication, cooperation and creating demands and offers of the table tennis-related services within a comprehensive environment, under the administration of the company. The aim of this work was to make a complete business plan and research of the Czech market, including online surroundings to discover the factors needed for development of a newly emerging company. The work is divided into 3 main parts. The first part contains the theory how to create a structured business plan, the second part deals with the history of table tennis, from the very beginnings of this sport, through the evolutionary development of materials for equipment, to the history of table tennis in the Czech Republic and in the world. The third part is the practical realization of the business plan based on a research of literature and special resources from the first part. The assumption of the work was confirmed by the implemented surveys, that are part of the work.