Simulace politik komunikace z pozice Informačního manažera

Managerial simulators enable us to experiment easily with all possible variants of alternative decisions. This facilitates the process of assessing the effective policies and strategies formed by the managers. The creation of simulators based on the principles of system dynamics in the background is the main point of interest of this diploma thesis. This paper is focused on building a simulator which would simulate policies of communication from the position of Information manager, depending on the variable settings of its parameters. The structure of the model and the parametrization of the simulator comes from practical experiences from the company called NETservis s.r.o., which specializes on the development of internet applications for large international companies. The simulator is therefore intended for the simulation of policies in this particular company, however can also serve as a referential model and be used by other companies.