Návrh využití sociálních sítí pro získání konkurenční výhody

This diploma thesis focuses on the use of social networks in order to gain a competitive advantage in the field of imaging software. This business sector is relatively unknown, so it will be interesting to find out how companies operating in this area are using social networks. The theoretical part will focus on social networks as such - their history, division, who uses them and the world's most famous representatives. Furthermore, available analytical tools that are able to analyze data from social networks will be introduced. The practical part will focus on the introduction of the business area of imaging software and my chosen company, analysis of social networks of its competitors and last but not least subsequent recommendations and proposals for the use of social networks for my chosen company.