Kritické faktory úspěchu strategického reportingu

This Master´s thesis focuses on the critical success factors of strategic reporting, their definition, evaluation and recommendations for their management. The aim of the thesis is to provide a comprehensive view of the critical success factors of strategic reporting. The theoretical part of the thesis defines the term strategic reporting in the context of established concepts on which it is based. These concepts are corporate performance management, Balanced Scorecard, performance indicators and business intelligence. Further, the theoretical part discusses other concepts with implications for strategic reporting, which are data strategy, data governance and data driven culture in the company. In the second half of the theoretical part, a survey of current trends in data analytics is conducted based on regularly published studies from consulting companies and the most used platforms are compared and their strengths and weaknesses are described. In the practical part, the critical success factors for strategic reporting in each logical area are first defined based on the theoretical part. The critical success factors are then evaluated, prioritized and recommendations for managing them are given. The main contribution is the definition and evaluation of the critical success factors and the recommendations for their management, which can be used for the implementation or development of strategic reporting in a company or to check its status.