Osobní vizuální identita a její praktická aplikace v oblasti fitness

The main goal of this bachelor thesis is to create a visual identity of the fitness trainer's personal brand that would reflect its positioning and differentiate it from the competition. At the beginning of the theoretical part are defined terms such as personal brand and visual identity, including all their components. This is followed by an analysis of the visual identities of fitness brands, in which the types of fitness services and their visual communication are defined, including an analysis of the most frequently used graphic elements. To this is added a brief comparison with visual communication in sports. Finally, the methodology for the practical part is described here. In the practical part, using the selected methodology, the process of creating a visual identity is shown. At the beginning, an analysis is performed, where the assignment is then prepared, on the basis of which several designs are created. The selected design is then developed and implemented on the specified outputs. The result is the prepared visual identity of the fitness trainer's personal brand defined in the graphic manual. At the same time, the whole process and analysis can serve as a guide and inspiration for designers working in the same field.