Digitální stopa na internetu

We live in a digital age and we are so affected by the digital environment. We spend most of our time in it, we communicate mostly online and many other processes have been transformed into a digital form. The digital environment makes our lives easier, but at the same time there are many threats or there are so many questions that people face and often do not even realize - how the information we leave behind is handled. In the digital environment is creating a digital population that is increasingly active on social networking platforms. In this context, a large amount of data is created for each online user, which is continuously stored and processed, so the digital environment is tailored for each user, especially so that people spend as much time as possible on the Internet or social networks. Based on this information, the digital environment knows what users want to see, what they are looking for. Digital footprints serve as our digital identity and it is the essence of how the digital environment visualizes us. Understanding the nature of the digital footprint leads to the creation of a positive digital footprint. The characteristics of the digital footprint, whether it has negative effects or not, depend mainly on the extent of the information stored. Our personal information may be processed without our knowledge, may be misused for advertising and is constantly distracted. Theglobalcovid-19pandemichasalsohadamajorimpactonthedigitalfootprint. Digitaltrackdata was used to deal with the crisis, but in some cases it was handled improperly. Within European countries, modern technologies for monitoring the movement of people have met with different acceptances. The bachelor's thesis is an empirical research based on data collection of my digital footprint and the digital footprint of another person. An analysis of data from social networks and what information creates our digital identity in the digital environment.