Ověření komerčního potenciálu agro-fotovoltaického zařízení

This thesis aims to verify the commercial potential of the project on Agro-Photovoltaic devices. In the first parts of the thesis, the author will focus on the literature review for the different points of the thesis, such as setting up the commercial process and its verification. Subsequently, it will focus on defining the business models, which are necessary for this project and will be used in the implementation. Subsequently, a survey of the business environment will be conducted. In the case of the implementation of a certain commercial project, it is necessary to know the environment of the company in order to subsequently choose the right business model. In the practical part, a database of potential customers will be created based on the data obtained from the market analysis, which will provide sufficient information about the customers. Based on the responses when addressing this database, the author will conduct semi-structured in-depth interviews to verify whether the respondents have shown interest in the project and confirmed the functionality of the business model. The conclusion of this thesis will be to evaluate the feasibility of this project and to verify whether this project has commercial potential.