Návrh strategie komunikace pro salon UP Beauty Studio a příprava podkladů pro rebranding

The undergraduate work "Communication strategy offer for UP Beauty Studio and preparing the foundation for rebranding" is devoted to the analysis of current state of the brand, its market performance, also offering a new communication strategy, taking into account an in-depth questionnaire survey of the beauty studio's target audience. The theoretical part of this work consists of: •an overview of key concepts of marketing; •brand as itself and its components; •quantitative and qualitative research; •rebranding; •series of recommended actions in accordance with special literature. Today, when everything is developing rapidly and there are a lot of advertising and promotional materials around, the author of this work decided that it is necessary to talk about what marketing in the 21st century looks like and what are the consequences of the advertising influence on humanity. The practical part of this work presents successful examples of rebranding companies in the international market beauty sector. For a better acquaintance with the UP Beauty Studio such points are presented: •an analysis of competitors and target group; •contact points of the company; •a description of the beauty studio’s general goals and specifically related to the possible future rebranding of the company. As a result, a new communication strategy offer with the target group was created and useful documents were drawn up as a basis for further future rebranding which can be used by beauty studio‘s management.