Ekonomický dopad koronavirové krize na firmu rohlik.cz

The bachelor thesis "The economic impact of the coronavirus crisis on Rohlik.cz" deals with the researched company Rohlik.cz in the Czech Republic, which during the period of the Covid-19 pandemic, had to deal with new changes for the operating of the company. This thesis will examine what impact the pandemic had on the Rohlik firm in the Czech Republic and what economic impacts associated with the pandemic may occur. Firms have been affected by government restrictions in response to stopping the spread of the Covid-19 disease. The theoretical section first describes the disease itself, which has affected the entire world, and its economic impact on the Czech Republic. At the same time, the segment in which the company under study operates and its course during the pandemic will be presented. At the end of the theoretical part, the PESTLE and SWOT analysis will be presented. The practical part will introduce the company itself and its position in the e-commerce market during the pandemic. Following this, analyses will be conducted to compare the overall factors affecting the company. At the same time, the impact of the covid pandemic acting on economic factors that may affect the studied company will be described.