Možnosti animace tradiční kultury v Praze na příkladu projektu TRADICE žije

The Master’s Thesis considers the possibilities of the animation of the traditional culture in Prague on the example of the TRADICE žije project. This project focuses firstly on organising the regular events dedicated to revitalising traditional cultural heritage and secondly on education in this area on social media. The thesis examines whether the 18-26 age group is interested in these activities. The project is described by the animation of cultural heritage, project management, and related marketing activities. The aim of the work is to find out whether the correct animation procedures were used to fulfill the project's mission and whether it is appropriate to continue with them. As part of the final evaluation, the thesis addresses whether this activity is economically sustainable in the long term and examines how the public perceives it.