Strategic analysis of RegioJet a.s
| Název práce: | Strategic analysis of the company Regiojet a.s |
|---|---|
| Autor(ka) práce: | Danišková, Alexandra |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Kubíček, Aleš |
| Jazyk práce: | English |
| Abstrakt: | The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise. |
| Klíčová slova: | PEST; Competitor's analysis; SWOT |
| Název práce: | Strategic analysis of RegioJet a.s |
|---|---|
| Autor(ka) práce: | Danišková, Alexandra |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Kubíček, Aleš |
| Jazyk práce: | English |
| Abstrakt: | The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise. |
| Klíčová slova: | PEST; SWOT; competitor's analysis |
Informace o studiu
| Studijní program / obor: | Bachelor of Business Administration |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 10. 2. 2022 |
|---|---|
| Datum podání práce: | 11. 5. 2022 |
| Datum obhajoby: | 20. 6. 2022 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/79674/podrobnosti |