Optimalizace procesů marketingových aktivit firmy Restartgym

The thesis deals with selected processes of the organization. The aim of this work is to identify processes with critical points and their subsequent optimization. In order to achieve the chosen goal, a detailed analysis of the selected processes will be carried out, where on the basis of this analysis the processes that are crucial for the effective marketing of the company will be found. The theoretical part focuses on the company processes in terms of their characteristics, classification, method of evaluation and methodologies leading to their improvement are not omitted. Furthermore, the theoretical research includes a chapter on the problem of marketing mix 7 and branding in the field of marketing. In the methodological part, the methods and procedures used to solve the problem are characterized. The analytical part of the thesis deals with the process of analysis and creation of the process map in the field of marketing activities. It includes the conducted mixed research, which is the basis for the subsequent optimalization of the analyzed process. In the research a mixed strategy (quantitative and qualitative approach) is used, where these methods run in parallel and are jointly interpreted at the end. The first method is quantitative in the form of a questionnaire survey and the second method is qualitative in the form of a semi-structured interview with Mr. Marcel Tlasek, the owner of the company. This research is a key basis for optimizing the process, especially for finding the critical points that are most effective for optimization. However, the question arises whether the optimization can satisfy the market or improve processes and thus bring efficiency to marketing management.