Podnikatelský nápad a jeho ověření pomocí funkčního prototypu

This thesis aims to provide the reader with relevant and objective information regarding the basic structure of the business plan for the Perem enterprise, testing its functional prototype, and assessing the feasibility and viability of the whole project from a financial point of view according to the data obtained. The result of the work is a complete business plan which makes clear whether and under what conditions the business idea can be implemented. The Perem business plan deals with transcribing words using calligraphy on handmade paper. After reading the thesis, the reader should be able to put together his or her own business plan, create a prototype, and test it. The thesis consists of three parts, namely a theoretical part, a methodological part, and practical part. The theoretical part of the thesis discusses basic business concepts, the requisites of various legal forms of entrepreneurship and the structure of a business plan. This part makes use of the relevant literature. The methodological part deals with the process of building a business plan and the process of testing a functional prototype. It is a kind of cookbook or a guide for the correct application of knowledge from the theoretical part to the practical part. In the practical part, a business plan based on the information from the theoretical part is developed and calculated in detail. Competitive advantages, legislative requirements, scheduling, customer analysis, competitor analysis, supplier analysis, staffing, pricing and risk analysis are discussed in depth. The main focus is on the financial plan. The conclusion of the thesis contains the results of the analysis and testing. Based on the prepared business plan and the tested prototype, it can be concluded that the business project can be implemented with a probable return on investment within two years.