Analýza reklamy na sociálních sítích

The bachelor's thesis deals with the analysis of advertising on social networks in the chosen company. The main goal of this bachelor's thesis is to define the concept of advertising and social networks, to practically evaluate the marketing communication and advertising of a selected company on social networks based on a given survey among clients of this company. Another goal was comparison with selected competitors and evaluation of their marketing communication. This bachelor's thesis contains a theoretical part in which all knowledge related to advertising was summarized, including an explanation of the concept of advertising, types of advertising, media and types of advertising in the media. Furthermore, identify the concept of social networks, explain their functioning, describe the types of users and, last but not least, interpret marketing on social networks together with Influencer marketing. In the practical part, attention is focused on the individual social networks that the company manages together with the blog on the website. In the second part, a questionnaire survey is carried out, which aims to evaluate all forms of advertising and marketing communication that the company has. In the final part, suggestions and recommendations of the identified problems are provided.