Krizové strategie organizací zaměřených na výtvarné umění a reakce na pandemii Covid 19

The master thesis examines the crisis strategies of organizations focused on the presentation of visual arts in the Czech Republic. The aim is to analyse the level of application of crisis strategies in galleries and museums during the period of the Covid 19 pandemic and to evaluate the resulting innovations as a response to the crisis phase. Examined are three categories of organizations with up to 30 employees based on the foundor: public non-profit organizations, non-governmental organizations and commercial galleries. The research is based on semi-structured in-depth interviews with 3 representatives from each category. The interviews showed that the pandemic was perceived differently by each category, leading to different applications of crisis strategies. Nonprofit organizations perceived government anti-epidemic measures as a threat to mission fulfillment, and the application of crisis strategies was most significant for non-governmental organizations, while public non-profit organizations did not experience financial loss. Commercial galleries were not significantly affected. The term crisis strategies is not widely used among organizations presenting visual arts, but the research shows a significant application of these strategies during the Covid 19 pandemic.