Strategic Analysis of the company Magnit on the Russian Market
| Název práce: | Strategic analysis of the company "Magnit" on the Russian market |
|---|---|
| Autor(ka) práce: | Aydarkulov, Adylbek |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Badie, Natálie |
| Jazyk práce: | English |
| Abstrakt: | The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation |
| Klíčová slova: | Magnit; Analysis; Strategy |
| Název práce: | Strategic Analysis of the company Magnit on the Russian Market |
|---|---|
| Autor(ka) práce: | Aydarkulov, Adylbek |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Pernica, Karel |
| Oponenti práce: | Badie, Natálie |
| Jazyk práce: | English |
| Abstrakt: | The target of the study is PJSC "Magnit" which offers its services on the territory of the Russian Federation, namely, a retail chain that specializes in food products. The purpose of the bachelor's thesis is to study the main methods of analysis, which will be described in the theoretical part, and their application in the practical part of the work. The analysis of internal and external environment of the enterprise, market segmentation, assessment of internal resources, financial performance and comparison with competitors will be carried out. On the basis of the analysis recommendations will be formed, which will help to increase the market share and improve the reputation. |
| Klíčová slova: | Magnit; Analysis; Strategy |
Informace o studiu
| Studijní program / obor: | Bachelor of Business Administration |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 14. 9. 2022 |
|---|---|
| Datum podání práce: | 14. 12. 2022 |
| Datum obhajoby: | 1. 2. 2023 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/82864/podrobnosti |