Návrh měření a prezentace sociálního dopadu ve vybrané firmě

This Master´s thesis focus on designing a proposal of measurement of the social impact and the way of presenting the results for a specific social project. The project deals with the activation of seniors in retirement homes using glasses for the virtual reality. The goal of the work is to compile such a proposal that will be effective and usable in practical conditions. The theoretical part is dedicated to the definition of basic concepts from the field of social economy, social entrepreneurship and social impact. Subsequently, it also describes the issue of social impact measurement. There is also a categorization of the available methods and a more detailed description of the selected methods. This section also describes the procedure of the Social Impact Navigator approach, which is used for the final design of impact measurement and presentation in this thesis. The practical part first clarifies the chosen qualitative method of the research, which is then followed by the actual research and data analysis. The method of semistructured individual interviews was chosen for the research in this thesis. The aim of the research was to find out the necessary information regarding the motivation to measure and data collection and presentation parameters from the perspective of the project representative and the target group.