Trh dodavatelů elektřiny a plynu v ČR

This work is devoted to the market of electricity and gas suppliers in the Czech Republic and the sale of commodities to end customers. The work first focuses on energy and its subjects, the business model of energy suppliers, and the regulation that affects them. Furthermore, the work analyzes the market of energy suppliers, including a comparison of individual suppliers according to the number of customers. The work also illustrates the situation on the market after the fall of Bohemia Energy, which will be used for the analysis of the further development of sales. This is followed by an evaluation of individual sales models (call centres, online comparison websites, customer centres, door-to-door), and based on this, the optimal structure of sales channels is recommended. The goal of the thesis is to evaluate individual sales models that are used on the market to acquire new customers. The author also proposes a new alternative way of selling electricity and gas to end customers.