Exportní potenciál českých vinařů na vietnamském trhu

The food and beverage sector remains one of the key sectors of the Vietnamese economy, and with a growing middle class and income, consumers are beginning to prefer high-quality alcohol. These factors have a positive impact on companies planning to expand their business in the Asian market. French, Italian, and Chilean winemakers are already presenting their products in Vietnam. The aim of this work is to adequately assess whether Czech winemakers have the same chance of success, taking into account market dynamics, the cultural origin of consumers, export potential, and competitiveness. The assessment is complemented by an analysis of possible obstacles, an overview of key events in Vietnamese history, an interview with an expert in the field of Czech winemaking, and a data analysis of relevant indicators.