Franchising jako způsob vstupu na zahraniční trh v hotelovém průmyslu

This study sought to examine the franchising strategy for the successful growth of the Don Giovanni hotel into new Vysehrad country markets. To gather data on the hotel sector and market conditions in the target nations, the research combined surveys with pre-existing statistical data. The study's findings indicate that franchising can be a successful strategy for the Don Giovanni Hotel's successful growth into the Vysehrad nations. The study also discovered that the economies and tourist populations of the nations in the Vysehrad region, particularly Poland and the Czech Republic, are expanding, suggesting prospects for the hotel to broaden its clientele.