Vliv digitalizace na stravovací zařízení

In recent years, digitalization has been changing society. It touches everyone, it has already affected most industries, and dining facilities are no exception. This bachelor thesis presents selected trends of digitalization, namely robotization, self-service kiosks, QR codes, and the Internet. The major objective of this thesis is to evaluate the impact of digitalization on dining facilities in three different aspects: as a tool to address labor shortages, as a tool to increase the sustainability of the business, and as a tool to make food service more attractive. The empirical part of the thesis is based on quantitative research conducted through a questionnaire survey, which aimed to evaluate the impact of digitalization from the guest's perspective. On the basis of the results of this research, it can be concluded that self-service kiosks are ranked among the most attractive digital trends; however, robotization has not yet gained such high favor. The performance of dining establishments in the online environment also plays a very important role. Presentations on social media or numerous positive reviews are proving to be factors that have great potential to influence the guest's choice of establishment. The thesis also includes historical milestones that led to the development of digitalization to the form we encounter today.