Analýza a návrh aplikace pro podporu ambasadorů komunikace

This diploma thesis focuses on designing a support application for ambassadors of communication using Garrett's approach of five levels of UX and the Double Diamond method. Universities often use student volunteers to represent their school in marketing campaigns targeted at new potential students. These student volunteers are the school's ambassadors of communication. Therefore, it is necessary to have a good management system in place ensuring the success of these marketing campaigns. The project „Stačí se zeptat “was carefully selected to serve as a representation of the University of Economics in Prague, utilizing a compelling marketing campaign. Moreover, the project has been thoroughly analysed within the scope of this thesis. The solution was designed based on the findings from the analysis. The aim of the diploma thesis was to create a prototype of an UX design application for the ambassadors of communication at the Faculty of Informatics and Statistics. The final design underwent user testing with the ambassadors and received approval from the project manager.