Sdílení erotického obsahu na sociálních sítích

This bachelor's thesis focuses on the functioning and possibilities of sharing erotic content in accordance with the rules of selected social media platforms. The work is focused on the issue of sharing on the social media platforms Instagram and Facebook, owned by Meta Platforms. The theoretical part provides the reader with an overview of the existing rules and penalties for sharing erotic content, their development, and the cases that have led to these changes. In this section, the author also examines the different approaches and rules on the social media platform Twitter. Subsequently, the thesis explores the appeals process against restrictions imposed for alleged rule violations, comparing it with Twitter's different approach. At the end of the first part, the author describes the phenomenon of hidden limitations, commonly known as shadowbanning, and discusses methods for identifying it as well as common recommendations when suspecting account limitations. In the practical part, selected account owners whose businesses revolve around erotic photography are examined. The research utilizes a mixed-methods approach involving both quantitative and qualitative methods. This section first clarifies the chosen methodology and subjects, and then analyzes and examines how these subjects present their content in compliance or non-compliance with the rules and their experiences with restrictions. Based on the analysis of three representative accounts, information is derived regarding the methods of sharing erotic content on Instagram, and the interviews clarify the situations that led to profile restrictions and how to avoid them. The author also examines the impact of individual assessments of inappropriate erotic content in posts through a questionnaire administered to Instagram and Facebook users. The questionnaire explores the question of individual censorship assessment, and from the data of 129 respondents, it becomes evident that the rules of Meta Platforms are often controversial, difficult to interpret, and inadequately applied. The aim of the thesis is to provide suitable recommendations for users sharing erotic photographs and videos on Instagram. Recommendations are formulated based on theoretical and practical insights.