Návrh komunikační strategie společnosti POS media, s.r.o

The output of the bachelor thesis is an analysis and subsequent proposal of the communication strategy of POS Media, s.r.o., focused on the in-store department. The main research questions of the thesis. How could POS Media, s.r.o. improve its current communication strategy to reach its target audience more effectively and increase awareness of its services? in a competitive environment? The thesis aims to constructively evaluate the current communication and then suggest possible improvements. The secondary objective is to propose a communication strategy. The theoretical part deals with the explanation of important terms and introduces the specific area in which the company operates while explaining the basic procedures on which the practical part will be based. The practical part includes a questionnaire survey refined by in-depth interviews. Both methods have been carried out to provide answers to the predetermined objectives of the Bachelor's thesis, which are stated in the introduction. The final output links the two parts, concluding with an overall evaluation, including recommendations on what should be changed based on the findings.