Marketingový plán podnikatelského projektu 2S Detail

The bachelor thesis deals with the marketing plan of the newly emerging company 2S Detail, which specializes in detailing car interiors and exteriors. The aim of the thesis is to create a marketing plan for the project based on theoretical knowledge and own marketing research. The thesis consists of a theoretical part that defines the concept of a business plan, its structure and its importance in practice. The main part of the theory defines the concept of marketing plan, which is mainly devoted to situational analysis, marketing objectives and strategies and marketing mix. The last part of the theory then focuses on internet promotion. For the practical and methodological part, data from the authors of the emerging company itself, data on competitors freely available from the internet and also data from a questionnaire survey were used. The data analysis was processed using the PESTEL and SWOT methods and basic descriptive statistics. The practical part deals with the actual development of the marketing plan with a focus on pricing and promotion. The conclusion of the thesis is completed with a financial and time plan.