Fundraising vybrané neziskové organizace

The current economic situation of society as a whole has an impact on the functioning of non-profit organizations, whose existence depends on the help of their supporters. Therefore, one of the key activities for them is considered to be the right fundraising strategy. The aim of this thesis is to evaluate the current strategy of the non-profit organization called the Czech Cystic Fibrosis Association based on a literature search of the field theories and to make suggestions for improvement. This objective is fulfilled by the different methods in the analysis of the external environment and internal resources of the company, from which, thanks to the synthesis of the results using SWOT analysis, the recommended WO strategy, i.e. eliminating weaknesses by means of opportunities, emerged. The fulfillment of the given methods presented results concerning communication with donors, media coverage of the disease, and modernization of the organization's e-shop. From these areas, recommendations were constructed in the form of modifying email communication with donors, formulating a vision statement, expanding fundraising sources to include blood plasma donor centers, and modifying the assortment on the organization's e-store. If each recommendation is put into practice, it will allow the organization to continue to grow and expand the number of donors that allow them to fulfill their mission.