Analýza business modelů netradičních nemovitostí v přírodě určených ke krátkodobému pronájmu

This bachelor thesis deals with the analysis of business models in the field of short-term rental of non-traditional properties located in nature, specifically treehouses and tree stands. The thesis is divided into theoretical and practical parts. The practical part describes individual terms, tourism trends, classifies glamping and summarizes the results of previous research. It also defines the business model, compares the tools Business Model Canvas and Lean Canvas and describes the procedure for their creation, the necessary theoretical framework of the methodology and the subsequent description of the chosen research method. In the practical part, an analysis of the competition on the Czech market and an analysis of business models based on interviews with operators of similar concepts is carried out. From the information found, a suitable Lean Canvas model for a business plan in the form of a treehouse is constructed, which should be competitive and in demand on the market. The resulting concept called Treehouse Křivoklát is evaluated and possibilities for future development are proposed. Finally, the hypotheses based on the theoretical part are confirmed or refuted.