Vliv vnějších faktorů na vstup nové lékárny na trh v České republice

The business environment of the Czech Republic is very dynamic, and the success of companies depends on their ability to adapt to changes and respond to external and internal impulses. The ability of companies to influence the macro environment is very limited, and therefore the analysis of external factors and the evaluation of their impact on a specific company on the market is crucial for the company's survival. The objective of the thesis is to analyse the political, economic, social, technological, legislative, and environmental factors that affect pharmacies in the Czech Republic and to evaluate whether it is appropriate to enter this market. The importance of the specific factors was evaluated using the pairwise comparison method. The results of the analysis show that despite increasing household spending on drugs and the support of the Czech pharmacists from international organizations, the business environment of the Czech Republic is not favourable for the entry of new pharmacies. Among the main reasons can be included insufficient state regulation, as well as underfunding of the field and the worse infrastructure.