Strategická analýza podniku Milan Kvapil s.r.o

This bachelor thesis will focus on the strategic analysis of Milan Kvapil s.r.o. The PESTLE method will be used to analyse the macro environment, and Porter's five forces model will be used to analyse the micro environment. The internal resources will be evaluated by VRIO analysis, financial analysis ratios and value chain analysis. The most significant micro-environmental opportunities for the company at the moment are the aging population, health care spending, the country's obesity and overweight rates, and new technologies in the industry. The most significant threats are stringent legislation and hazardous waste disposal. The company's long-term competitive advantages are its brand and know-how. The company manages its profitability and turnover well, but its liquidity less well. Milan Kvapil s.r.o. should consider decentralising some of its activities, changing its approach to liquidity management and purchasing the buildings in which it operates clinics. It is also important for the company to adequately promote itself and train its employees to raise their awareness of the new legislation. The company is generally in a good situation, threatened mainly by economic factors, while there are many opportunities in the social factors affecting the company. The company's intangible resources are strong, while its tangible resources are rather weaker.