Strategická analýza podniku Hydraulics s.r.o

This bachelor's thesis deals with the strategic analysis of HYDRAULICS s.r.o., which currently occupies the second position on the Czech hydraulics market. The main goal of this bachelor's thesis is to use strategic analysis to examine the current state of the selected company, both in the competitive environment and the current state of the internal company environment. The work is divided into a theoretical and a practical part. The theoretical part forms the basis for the entire thesis, and the practical part subsequently uses the knowledge from the theoretical part and applies its methods. The methods chosen for the analysis include PESTEL analysis, Porter's five model, VRIO analysis, financial analysis, portfolio analysis, SWOT analysis and a number of smaller sub-analyses that supplement or serve as a basis for the aforementioned methods. A number of threats, opportunities, strengths and weaknesses emerged from the individual analyses, which are subsequently linked, interpreted and the resulting results are subsequently used to create a number of recommendations. The work will be beneficial to the company's management as a resource for any modification of their existing strategy.