Návrh online marketingové strategie pro firmu Bydlíme snadno s.r.o

The master's thesis focuses on the online marketing strategy of a specific company, based on the See-Think-Do-Care framework, which takes into account the different buying phases and customer needs in each of these phases. The thesis also describes the principles of strategic marketing, the mentioned STDC framework, the basic features of online marketing and online marketing channels. The main objective of this thesis is to help the company Bydlíme snadno to increase the brand awareness and increase the number of enquiries and sales by designing an online marketing strategy including budget allocation and setting KPIs. By implementing marketing activities that match the design - audiences, objectives, channels, and content - the firm can achieve effective marketing not only in the short term but more importantly in the long term by communicating with users across all four stages of the buying process.