ALGORITHMS OF THE POPULAR SOCIAL MEDIA PLATFORMS: OPPORTUNITIES IN THE COSMETIC INDUSTRY
| Název práce: | Algorithms of the popular Social Media platforms: opportunities in the cosmetic industry |
|---|---|
| Autor(ka) práce: | Hakobyan, Irena |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Černý, Jan |
| Oponenti práce: | Molnár, Zdeněk |
| Jazyk práce: | English |
| Abstrakt: | This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands in the area of study were listed and their social media strategies were discussed. Based on the results, a set of procedures on how to benefit from the social media algorithms and promote cosmetic products was recommended. The central thesis output is a set of recommendations for the people who are planning to enter the cosmetic market in European countries or cosmetic industry entrepreneurs themselves |
| Klíčová slova: | Social media platforms; European countries; social media algorithms; algorithm analysis; cosmetic brands; brand strategy; social media strategy |
| Název práce: | ALGORITHMS OF THE POPULAR SOCIAL MEDIA PLATFORMS: OPPORTUNITIES IN THE COSMETIC INDUSTRY |
|---|---|
| Autor(ka) práce: | Hakobyan, Irena |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Černý, Jan |
| Oponenti práce: | Molnár, Zdeněk |
| Jazyk práce: | English |
| Abstrakt: | This master thesis aims to analyse the algorithms of the social media platforms and to study how those can be used to promote cosmetic products in Europe. To achieve the thesis goal, a detailed literature and article review was conducted. The essential finding from this review was]the two most famous social media platforms listed per each country. In addition to this, two prominent cosmetic brands in the area of study were listed and their social media strategies were discussed. Based on the results, a set of procedures on how to benefit from the social media algorithms and promote cosmetic products was recommended. The central thesis output is a set of recommendations for the people who are planning to enter the cosmetic market in European countries or cosmetic industry entrepreneurs themselves. |
| Klíčová slova: | Social media platforms; European countries; social media algorithms; algorithm analysis; cosmetic brands; brand strategy; social media strategy |
Informace o studiu
| Studijní program / obor: | Information Systems Management |
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| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta informatiky a statistiky |
| Katedra: | Katedra informačních technologií |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 4. 11. 2022 |
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| Datum podání práce: | 29. 6. 2023 |
| Datum obhajoby: | 29. 8. 2023 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/82644/podrobnosti |